Infolinks is an contextual advertising solution which shows relevant ads on particular words in your content. This type of advertisements are called as In-Text Advertsing. Unlike traditional ad delivering solutions, In-text advertising is a relatively newer addition. One of the best reasons to use such solution is that there is no need to give up your existing advertisement slots for placing such ads and testing its performance for your site.
Adding Infolinks to our Website
Integrating Infolinks to our site/blog is very simple. With the following steps you will be able to integrate Infolinks without causing any issues to your other advertisement slots -
1) In the admin dashboard first go to My Account and click on the link which says “Add Websites”.
2) Follow the procedure on the Add Website page to submit your site for approval.
3) After your site has been approved click on “Integration Guide” to select your site from the drop down menu. Now copy the script and paste it in the source code of your website. If you are using WordPress, you can edit the footer.php file which can be found using the Appearance > Editor path.
Earnings from Infolinks
Infolinks promises to give higher ecpm than competitors such as Kontera but it really does depend upon your site content and niche. Many of my co-bloggers have had tried Infolinks but not all got higher ecpm’s as promised. So some decided to stick with Infolinks while others switched back to their previous network.
Infolinks Payment Schedule
Infolinks has a minimum payment threshold after which you will be paid by your selected payment method. They offer payments through PayPal, Bank Wire and ACH for publishers only from United States.
My Verdict
As far as I had Infolinks on my sites it gave slightly better ecpm’s than other networks. But some months later some of my readers emailed me telling that it was ruining the reading experience and site became too bulky with ads to scroll for reading. So instead of getting that additional ecpm I decided to take it down as the reading experience was being disturbed and the bounce rate could have increased due to it.
So I would say try and determine if it works for you & your readers.
Sagar Gholap