Apple has been able to accumulate massive success and riches over the years. Many people associate this success to their relentless hard work and their ability to foresee and act on the changing marketing trends. However, if there is one single factor Apple can crown as the reason of its success then it is the simplicity. Apple and simplicity? Now that may seem like a far fetched notion but it is true.
Apple, just like some other big names out there, has been able to strike a chord with its customers but over the course of years, it has also been able to significantly increase its market share in the mobile industry which is becoming an increasing competitive market. Given the current popularity and status of iPhone, it is over whelming to imagine that the phone only came out in 2007. It’s been successful, all right. But how did Apple do it? Here’s apple marketing strategy!
Presentations
If there is one area where Apple beats all other industrial giants such as Microsoft, Nokia or even Samsung hands down, it is the presentations. Each time Apples goes into producing any new product, the whole world stops and zooms in to analyze and counter-analyze the specs of the upcoming products. Despite having plenty to share, Apple chooses the simplest route and that is of addressing the general public.
As far as I am concerned, Steve Jobs alone can give all tycoons a run for their money. The man, other than being a genius, speaks a language a common person right off the street can understand and that is the beauty of just about any given Apple Presentation, which is meant as much for the general public as it is meant for the media.
Brand Loyalty
Apple Inc. was founded only a year after Microsoft, at the moment it is on the pinnacle of its popularity and success. Unlike most of its rivals, Apple especially is not known to care for the budget of a commoner. In fact, it won’t be wrong to say that Apple, ever since it’s foundation, has only targeted a certain brand conscious class. For that very reason, none of the products of Apple are meant to fall within the budget of a normal man but more and more people are covetous of Apple products than ever before, since it is established to represent a certain ‘class’. Apple fever proved to be an epidemic and now it has spread far and wide.
Take the example of Nokia on the other hand. It manufactures all kinds of phones, not just the ones meant to drill some major holes in your pockets (and purses). Despite being economical as well as reliable, Nokia has lost significant market share to Apple, the brand that refuses to lower its prices. More and more people are changing their loyalties in favor of a brand that comes with a promise of delivering or more importantly, enrolling them in ‘the class’.
Effective Advertisement
Apple has successful employed the same strategy here as well. In its advertisement campaign, rather than challenging people’s intellect and throwing all kinds of computing or mobile jargons at them, Apple sticks to the basic. The latest ad campaign for iPhone 4, rather than concentrating on its oh-so-powerful processors simply magnifies some of its very basic functions such as improved picture quality and email experience.
From presentations to advertisements, Apple’s marketing strategy has been in a language people can understand and that is definitely one of the biggest reasons why they are so successful in every thing they do.
Sagar Gholap